BELTA and EduSA Sign Memorandum of Understanding to grow and develop the EFL market through service excellence
KEYWORDS: EFL | South Africa | Brazil | EduSA | BELTA | MoU | Market Cooperation | Quality Assurance | Language Travel
On Tuesday 8th December 2015, Education South Africa (EduSA) and the Brazilian Educational & Language Travel Association (BELTA) signed a joint memorandum of understanding (MoU) in Sao Paulo, Brazil. The aim of the MoU is to enhance market development by promoting quality educational travel experiences for Brazilian visitors to South Africa.
EduSA Chairperson, Mr Johannes Kraus, highlighted the need for the two organisations to work closely with one another, and to ensure the continued growth of the Edu-Tourism sectors in both countries. “In a world where English is increasingly viewed as the lingua-franca, cooperation amongst market incumbents – and the associations that represent them – is crucial for the delivery of quality experiences to the Edu-Tourist. The objective of our agreement with BELTA is to promote business opportunities and offer assurances that EduSA schools will maintain (and/or exceed) minimum service/product levels, and act with strict ethical guidelines, to promote certainty to its customers”.
Maura Leão, President of BELTA adds: “for a number of years, South Africa has been an increasingly attractive destination to Brazilians looking to study abroad. Therefore, we have begun working more closely with EduSA by sharing knowledge and insights about the possibilities of developing the Education sector further – for the benefit of our students. Previously, EduSA has arranged familiarization trips to South Africa for leading BELTA Agents, to familiarise them with the institutions and to offer support for our members. The MoU further confirms this relationship, and we look forward to BELTA and EduSA growing even more.”
South Africa’s English Language industry has attracted a growing number of Brazilian students over the past number of years, thanks not only to the quality of courses available, but also the amazing natural beauty and diversity of experiences that the country has to offer. As demand for tertiary education is growing worldwide, the South African Language Travel landscape is optimally poised to take a great share of the ever-increasing Global Edu-Tourism industry. Kraus concludes by saying that “formalising cooperation between industry oversight bodies is crucial to ensuring that our industry keeps offering value to its clients”.